Media company Delo and AV Living Lab will round up the business campaign in June with the international conference City as a Lab: Mobility 2020.

With City as a Lab Summit: Mobility 2020, DELO Media company is upgrading their mobility campaign from the last year. The business campaign will be rounded off with a two-day international conference, jointly organized by DELO Media company and AV Living Lab, and will take place on June 9th and 10th at the Crystal Palace in Ljubljana, BTC.

The conference will feature more than 20 speakers from more than ten countries. Within the framework of the business campaign, we will present the main topics of the campaign every Friday from today until the beginning of June in the newspaper Delo and on its digital platform. Among other things, we will be writing about smart cities, smart buildings, and jobs, the fifth generation of mobile networks (5G), mobility as a service, innovation and new opportunities in mobility and e-mobility, as well as electric chargers and battery development for electric cars. We will also highlight the European Green Deal on a carbon-neutral future and measures to achieve carbon neutrality and their (in)efficiency.

New business models and UX 

According to Intel, mobility will generate $ 7,000 billion annually in the next three decades. »City as a Lab: Mobility 2020 is a billion-dollar industry event. Mobility is one of the fastest-growing industries in the world – being so heavily intertwined with digital technology, it is enabling us to create completely new business models and user experiences. Who is moving the boundaries of mobility?


Last year, AV Living Lab and AMZS joined forces and brough a self-flying drone from Chinese manufacturer EHang to our capital Ljubljana. PHOTO: Tomi Lombar / DELO

This will be a big part of the discussions with representatives of major players such as Petrol, Airbus, Audi / AID, BMW, Daimler (Mercedes Benz), HPE, Iskratel, JP Morgan, Toyota, Zavarovalnica Triglav, Slovenian Railways, representatives of the City of Dubai and many other organizations,” points out Špela Rode from AV Living Lab, which is co-organizing the conference.

Špela Rode

“Mobility is heavily intertwined with digital technology, allowing us to create completely new business models and user experiences,” says Špela Rode, Marketing and PR Director at AV Living Lab.

Global metropolitan representatives and solution providers will outline how they have successfully integrated ICT and mobility solutions. They will offer perspectives on urban mobility in the future, as urban growth puts enormous pressure on infrastructure.

“Cities are facing the challenge how to make them more accessible, with a high quality of living,” adds Špela Rode.

The evolution of mobility

Mobility is evolving from a two-point transport into a comprehensive mobility-on-demand service. In the battle of monetization of new business models, the most successful are services that put customer experience at the forefront while offering complementary services while building the ecosystem.

Nervtech’s driving simulator. Photo: Leon Vidic/Delo

Once the artificial intelligence starts driving us around, humanity will suddenly get billions of hours of free time. “Some will spend this time resting, reading, working, eating and socializing. The arrival of 5G networks will provide services such as movies, TV series, video games, infotainment, online shopping and many new opportunities. The ability to connect in emerging ecosystems will be crucial. The question is, what will these new content ecosystems look like and what will we do when we no longer have to steer the steering wheel and look at the road,” emphasizes Špela Rode.

The article was originally published on 6th March 2020 in Delo newspaper, published by Delo d.o.o.